Overview
OrderMonk’s PPC Management helps you run profitable ad campaigns across Amazon and other platforms. Get AI-powered bid suggestions, track ACoS/ROAS, and optimize campaigns with data-driven insights.Campaign Dashboard
Navigate to PPC → Campaigns to see your advertising dashboard:- Active campaigns — All running campaigns with key metrics
- Performance summary — Total spend, sales, ACoS, ROAS at a glance
- Budget utilization — How much of your daily/monthly budget is being used
- Trend charts — Performance trends over time
Key Metrics
| Metric | Description | Good Range |
|---|---|---|
| ACoS | Advertising Cost of Sale (Spend ÷ Sales) | 15–25% |
| ROAS | Return on Ad Spend (Sales ÷ Spend) | 4x–7x |
| CTR | Click-Through Rate | > 0.5% |
| CPC | Cost Per Click | Varies by category |
| Conversion Rate | Clicks → Sales | > 10% |
| TACoS | Total ACoS (Ad Spend ÷ Total Sales) | < 10% |
Bid Optimization
AI Bid Suggestions
OrderMonk’s Brain analyzes your campaign data and suggests bid adjustments:Increase bid
Increase bid
For keywords with strong conversion rates but limited impressions — increasing bids can capture more profitable traffic.
Decrease bid
Decrease bid
For keywords spending heavily with poor conversion — lowering bids reduces waste while maintaining presence.
Pause keyword
Pause keyword
For keywords that consistently underperform — pausing frees up budget for better-performing terms.
Add negative
Add negative
For search terms driving irrelevant clicks — adding as negatives prevents future wasted spend.
Applying Suggestions
- Navigate to PPC → Suggestions
- Review each suggestion with its rationale and projected impact
- Accept to apply immediately, Dismiss to skip, or Customize to modify
All suggestions include a confidence score. Start by acting on high-confidence suggestions and monitor the results before applying lower-confidence ones.
Campaign Analysis
Performance Reports
Generate detailed reports in PPC → Reports:- Campaign Report — Overall campaign performance with trend analysis
- Keyword Report — Per-keyword metrics and performance grades
- Search Term Report — Actual search terms triggering your ads
- Placement Report — Performance by ad placement (Top of Search, Rest of Search, Product Pages)
Budget Management
Set and manage budgets at multiple levels:- Daily budget — Maximum spend per day per campaign
- Monthly cap — Total monthly spend limit
- Budget alerts — Get notified at 50%, 75%, and 90% utilization
- Auto-pause — Automatically pause campaigns when budget is exhausted
Performance Grades
Each keyword in your campaigns receives a performance grade:| Grade | Criteria |
|---|---|
| A | Low ACoS, high sales volume — star performer |
| B | Profitable with room to scale |
| C | Breaking even — needs optimization |
| D | Unprofitable but has some traction |
| F | High spend, no returns — consider pausing |
Best Practices
- Start broad, then narrow — Launch with broad match, then move converting terms to phrase/exact match
- Use negative keywords aggressively — Review search term reports weekly and add irrelevant terms as negatives
- Set realistic ACoS targets — Consider your profit margins when setting target ACoS
- Don’t react too quickly — Give campaigns at least 7–14 days of data before making major changes
- Monitor TACoS — ACoS measures ad efficiency, but TACoS tells you how ads impact total business health